{"id":358,"date":"2019-12-11T12:17:04","date_gmt":"2019-12-11T22:17:04","guid":{"rendered":"http:\/\/www.kkcr.org\/onair\/?page_id=358"},"modified":"2025-04-10T09:37:18","modified_gmt":"2025-04-10T19:37:18","slug":"underwrite-2","status":"publish","type":"page","link":"https:\/\/www.kkcr.org\/onair\/underwrite-2\/","title":{"rendered":"UNDERWRITE"},"content":{"rendered":"\t\t
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<\/p>

KKCR UNDERWRITING<\/h2>

An Alternative to Advertising<\/h4>

Call now to inquire and sign up – (808) 826-7774 or Email gm@kkcr.org<\/a><\/em><\/p>

Underwriting identifies your business, products and services as supporting community radio programs on KKCR. Underwriting puts your enterprise in touch with our educated, dynamic audience. Underwriting spots on KKCR are the perfect way to broadcast your business or non-profit message to the entire island of Kaua\u02bbi, from Wai\u02bbanae to Waik\u012bk\u012b on O\u02bbahu & beyond!<\/p>

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WHAT IS UNDERWRITING?<\/h5>

Underwriting is to community radio what advertising is to commercial radio. The difference, however, is clear: Commercial stations may air as much as 18 minutes of advertising time per hour. KKCR airs less than five minutes of underwriting per hour, which means our underwriters aren’t lost in a sea of commercial hype. Underwriting is an announcement of support. While listener members are the major source of KKCR’s funding, KKCR also welcomes support from local businesses and other non-profits via underwriting. By underwriting KKCR programs, a business contributes to KKCR operations and is thanked for it during that program. Businesses may underwrite with money or with a trade of goods or services.<\/p>

KKCR DELIVERS GREATER VALUE<\/h5>