Public Service Announcements (PSAs)

KKCR airs Public Service Announcements (PSAs) to raise awareness for public sector agencies and nonprofit organizations in our broadcast area. PSAs are free, brief (25 seconds), and run for up to two weeks, subject to airtime availability. Priority is given to paid underwriting announcements.

Email PSA requests to uw@kkcr.org at least four weeks before the event.

 

What Qualifies as a PSA?

  • Events or services from 501(c)(3) nonprofits in our broadcast area.
  • Examples: concerts, cultural/educational/environmental/civic/health-related events, or fundraisers aligned with our community’s interests.
  • Must avoid: controversial, commercial, political, or self-serving content; solicitations for funds/volunteers; price details; or calls to action.
  • Exclusions: routine meetings, commercial events, religious services (except concerts), membership-only events, or sales-focused events (e.g., auctions, bake sales).

Whatʻs Required

  • Organization/Event Name: Clearly state the name of the non-profit organization or community event.
  • Description: Include a value-neutral description of the organization or event’s purpose or activities.
  • Contact Information: May include contact details for further information, presented as straightforward information (e.g., “Website: www.example.com“) without phrases that constitute calls to action.

Whatʻs Allowed

  • Relevant Details: Event dates, locations, and other pertinent information.
  • Non-promotional information about the organization or event.
  • KKCR Style: PSAs should be up to 25 seconds in length, voiced by our team in a neutral tone.

Whatʻs Not Allowed

  • Subjective Language: No superlatives or subjective descriptors like “excellent,” “fine,” “best.”
  • Pricing Information: No mention of costs, discounts, or “free” offers.
  • Calls to Action/Inducements/Incentives: No phrases encouraging listeners to take specific actions, such as “Visit us,” “Call now,” or “Try it.”
  • Excessive Lists: Limit to necessary information to avoid a “menu” of items.
  • Personal Pronouns: Avoid using “you,” “we,” “our” to maintain neutrality.

KKCR Policies

  • Focus: PSAs should be from or about local, sustainable, and/or culturally aligned community organizations or events and respond to community needs.
  • Prohibited Content: No political candidates, tobacco, firearms, or gambling-focused content.
  • Production: PSAs are recorded in-house by KKCR staff or trained volunteers.
  • Submission: PSAs must be submitted by or on behalf of non-profit organizations or community groups. For-profit entities may be mentioned only if they are sponsors or partners of the event or organization, and their mention is secondary to the community benefit.
Current track

Title

Artist
Background